Prepared
for
A·G·D
A·G·D
Growth System Proposal forAGD General Engineering · Cotati, CA · LIC #1131769
Growth System · 2026-05-05

You're not buying
SEO.
You're buying a pipeline.

A controlled flow of compliance-driven sewer-lateral leads — homeowners, listing agents, escrow officers, and permit applicants across Sonoma, Marin, and Napa — through AI search authority, structured visibility, and a website built to convert. The system is the asset. The monthly is the fuel. Everything is bundled into one number.

Client AGD General Engineering
Engagement Growth System Package
Recommended Forest — Category Domination
Prepared by Bryan Fikes · Bonsai Marketing
$1,999
Seed · all-in-one / mo
$3,499
Grove · all-in-one / mo
$5,499
Forest · all-in-one / mo
$135K
Conservative monthly target
BONSAI MARKETING · CONFIDENTIAL
agd-proposal.bonsaimarketing.co
2026-05-05
Section 01 · Engagement Frame

One number. One system.
Built to make AGD the default answer.

The audit established the moat: AGD already runs asphalt, excavation, concrete, and trenching with a General Engineering license — meaning sewer-lateral inspection, repair, and replacement is a SKU expansion onto paid-for infrastructure, not a new business. The buyers are already searching. The compliance ordinances are already forcing demand. The only missing piece is the visibility system that captures the lead before a plumbing company does.

This proposal puts a price on that system. No separate website fee. No setup invoice. No "Foundation Build" line item. Everything — the website, the SEO, the AI search optimization, the GBP, the content, the tracking, the conversion engine — is bundled into one monthly number across three tiers.

The reframe We don't sell SEO. We build a system that makes your business the default answer in Google and AI search — and turns that visibility into booked jobs.

Why this engagement, why now

Section 02 · Growth System Packages

Three packages. Build + growth bundled.
No separate website fee.

Every package includes the website, the SEO foundation, the AI search layer, the GBP, the content engine, and the conversion + tracking system. The question isn't which features — it's the volume of compounding AGD wants.

Tier 01 · Seed
Seed
Launch + foundational visibility
$1,999
/ month · all-in
3-month minimum · month-to-month after
Website + Build
  • Conversion-focused website (core pages — Home, About, Services, Contact, top sewer-lateral landing pages)
  • Mobile-first, sub-2s load, secure + scalable
  • SEO-ready structure baked in
SEO Foundation
  • Core service-page optimization
  • On-page SEO setup (titles, metas, schema)
  • Basic internal linking
Local Visibility
  • Google Business Profile optimization
  • Citation + NAP alignment across the directory ecosystem
Content + Conversion
  • 2 pieces / month (SEO + AI structured)
  • Lead forms + CTA structure
  • Basic tracking setup (GA4 + GSC + form events)
Outcome Professional presence, indexed + ranking foundation, initial lead flow.
Tier 02 · Grove
Grove
Growth + market penetration
$3,499
/ month · all-in
3-month minimum · month-to-month after
Everything in Seed, plus
Expanded Website Build
  • Service + city page expansion (Santa Rosa, Petaluma, Sonoma, Napa, San Rafael, Larkspur, Novato, etc.)
  • Structured content hierarchy
  • UX improvements engineered for conversion
Advanced SEO
  • Internal linking strategy (authority stacking)
  • Keyword cluster targeting (PSL · trenchless · scope · emergency)
  • Competitor gap targeting
AEO (AI Optimization)
  • Structured Q&A blocks
  • Featured-snippet targeting
  • AI-readable formatting + schema
Content + Authority
  • 4 pieces / month — authority-building topics on PSL ordinances + compliance
  • Page-level CTA optimization
  • Offer positioning improvements
  • Review strategy + GBP activity optimization
Outcome Strong rankings across service areas, increased inbound leads, early AI search visibility.
Recommended
Tier 03 · Forest
Forest
Category domination + AI search ownership
$5,499
/ month · all-in
3-month minimum · month-to-month after
Everything in Grove, plus
Full System Build
  • Complete site expansion (services + cities + content hubs)
  • Advanced UX + conversion engineering
  • Scalable architecture for adding adjacent SKUs later
AI Search Domination (AEO++)
  • Deep answer-engine optimization
  • Entity + topical authority mapping
  • ChatGPT / Gemini / Perplexity visibility engineering
  • Structured data deployed at scale
Content + Authority Engine
  • Weekly content (8+ pieces / month)
  • Topic cluster domination — PSL ordinance, trenchless, sewer scope, emergency, replacement cost
  • Internal authority loops
Competitive Domination
  • Gap analysis vs every plumbing-first competitor in the North Bay
  • Strategic content + ranking takeovers
  • Ongoing optimization cycles
Command Center
  • Reporting dashboard (GSC + GA4 + visibility tracking)
  • KPI tracking + lead attribution
  • Multi-touch lead capture + funnel optimization + offer testing
Outcome Category-level dominance across the North Bay, consistent predictable lead flow, presence inside AI answers and search results.
Recommended tier — Forest. The audit identified fourteen-plus active PSL ordinances, ~$135K/mo conservative revenue capture at standard close rates, and a category where every competitor publishes generic plumbing content with zero ordinance-level depth. Forest is the only tier with the cadence, schema breadth, and AI-search engineering to lock the category before a North Bay plumber finally hires a real SEO firm. Grove is the right answer if cash flow makes Forest a stretch — both can flex the other direction at the 90-day mark.
Section 03 · How This Is Different

Most agencies stop at "reports."
We build infrastructure.

The category is full of agencies that ship a brochure site and a "30-keyword SEO retainer," then send a colorful PDF every month while the phone stays quiet. AGD doesn't need a colorful PDF. AGD needs the contractor whose name shows up when someone searches the ordinance.

Most agencies

  • Build a site
  • Do basic SEO
  • Send reports
  • Charge separately for each line item, then disappear
  • No AI-search visibility
  • Generic content optimized for nobody

Bonsai Marketing

  • Build the digital infrastructure
  • Structure the business for AI discovery (ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews)
  • Turn traffic into revenue with conversion engineering + tracking
  • One bundled price — site, SEO, AI, GBP, content, tracking, conversion
  • Quarterly visibility scorecard against the actual competitor set
  • Ordinance-level + intent-level content depth no plumber can match

The strategic frame for AGD

Section 04 · Timeline & Outcomes

What ships, and when.

Conservative milestones based on the recommended Forest tier. Most clients see ranking and lead movement faster than the published timeline.

01
Launch
First 30–60 days
  • Website live and optimized
  • Indexing + initial ranking movement
  • GBP claimed + optimized
  • Tracking + conversion system active (GA4, GSC, form events, tap-to-call)
  • First batch of PSL-ordinance landing pages live
02
Penetration
60–120 days
  • Ranking growth across primary cities + categories
  • Lead-flow increase (inbound + GBP)
  • Local authority signals building
  • First AI-search citations land
  • Review velocity optimized
03
Domination
4–9 months
  • Market positioning shift visible in SERPs
  • Consistent inbound lead flow
  • AI search visibility — AGD inside ChatGPT / Perplexity / Gemini answers
  • Category authority across Sonoma / Marin / Napa
  • Platform ready for SKU expansion (driveway, asphalt, retaining walls)
04
Compound
9 months +
  • Inbound pipeline becomes the default acquisition channel
  • Quarterly LLM Visibility scorecard delivered
  • Adjacent SKUs launched on the same engine
  • Voice Bonsai AI receptionist optional add-on for after-hours capture
  • Paid amplification layered on (Google Search + LinkedIn + Local Service Ads)
Section 05 · The Economics

What this looks like in dollars.

Forest at $5,499/mo is a line item AGD recovers in roughly one to two booked sewer-lateral repair jobs per month. Everything above that is margin compounding on a fixed input.

30 + 30
Inspection + Repair Leads / mo
Conservative blended target after the system reaches stride. Heavier on inspection volume early; repair share grows as the brand compounds.
50%
Close Rate Assumption
Realistic for compliance-driven leads where the homeowner is buying a certificate, not shopping price.
$4.5K
Blended Ticket
Mix of $400–$700 inspections and $5K–$25K replacements weighted across the portfolio.
$135K
Conservative Monthly Revenue
Forest tier returns roughly 24× its monthly cost at conservative close rates and ticket sizes — before the upside of adjacent SKUs.
The risk asymmetry. AGD already owns the hardest, most expensive part of this business — the license, the trucks, the crews, the trenching capacity. The Growth System is paying for the visibility layer that keeps those crews booked. If it works, the upside is a category-owning brand. If it underperforms, the only loss is the monthly fee and the website still belongs to AGD.

Where this expands

Forest is the platform. Once the engine is humming on sewer lateral, the same site, schema, AI-search layer, and content cadence absorb adjacent SKUs at near-zero marginal cost: driveways, retaining walls, French drains, paving, parking lots, commercial trenching. None of it requires re-architecting; it all plugs into the system.

— Next Step —
Build it to grow steadily,
or build it to own the North Bay.

Either answer is the right answer. The wrong answer is treating this like an SEO line item instead of the asset that captures fourteen-plus active PSL ordinances' worth of forced demand. A 30-minute call to walk through the audit, this proposal, and pick the right tier.

Book the Call Re-read the Audit